For me, Emporio Armani reflects a universal lifestyle, made up of energy, optimism and modernity. It’s an expression of life for today’s generation, something urban, chic and international.

I am inviting men and women from around the world to get together with Emporio Armani. I believe that Emporio Armani is a universal clan, something that goes beyond borders, a cosmopolitan way of being.

When I launched the first Emporio Armani fragrance, I wanted a perfume that reflected that world, a perfume that symbolized the reconciliation of men and women in a world that has become cold and distant. Emporio Armani fragrances were and still are the emblem of a new seduction, a universal concept.

"Get together"... is the name I have chosen for the Emporio Armani fragrances. Opposites attract: men-women, positive-negative, similar but different. Together but with respect for their individuality.

Today I would like this urban message of freedom and togetherness to be interpreted by you. I am offering you the challenge of creating my next Emporio Armani Classic advertising campaign.